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Masonite’s Ask the Expert Event at The Remodeling Show

askCHICAGO (Sept. 29, 2015) – Masonite hosts an Ask the Expert event on Oct. 1 from 2-3 p.m. located at the Masonite booth (#1211) at this year’s Remodeling Show in Chicago.

The Ask the Expert event includes an open panel discussion on why it’s important for remodelers to pay attention to their online brand. Hear from Masonite, Angie’s List and GuildQuality on why remodelers need to maintain an online brand for their businesses and how to customize it for maximum results.

Learn why it’s important to engage with customers online and leverage user reviews to enhance brand reputation. Discover how to capitalize on negative feedback and turn it into an advantage.

Attendees will be entered to win a $100 Visa gift card; one lucky winner will be drawn at the booth.

Hope to see you there! Participate in the discussion with the event hashtag: #MasoniteExpert.

5 Ways to Build a Modern Style

By Jason Walsh, senior industrial designer, and Patrick Ege, lead industrial designer

Masonite West End® Berkley®

A pair of Masonite West End® Berkley® doors with barn door hardware can hide the TV from out of sight.

Gen Xers and Millennials crave contemporary design with clean lines and bold colors. One way they create a modern look throughout their home is by installing stylish interior doors that sport crisp features and rich, dark colors.

Buyers within these generations often lean toward a decluttered home philosophy, and are buying smaller houses that are not overwhelming. Many are moving into existing traditional-style houses, but they quickly set out to remake the interiors to suit their modern tastes. They expect to live in the houses they buy for at least 10 years, according to a 2015 National Association of Realtors survey, and are willing to invest in modern updates.

Ranging from 18 to 50 years old, Gen Xers and Millennials are heavily influenced by retailers IKEA and Crate & Barrel, and popular inspiration websites Houzz and Pinterest. The retailers and online-only sites offer plenty of free expert advice and professional photography of jaw-dropping modern interiors.

Here are five cost-effective ways that Gen Xers and Millennials – and anyone with a preference for modern architecture, décor and furnishings – can employ modern-looking interior doors to give homes fashion-forward makeovers.

Say goodbye to the six-panel door.
Most existing traditional-style homes have six-panel interior doors throughout, but you can replace, for reasonable cost, those doors with modern-style ones. For example, Masonite’s new Heritage and Barn Door collections offer no-panel and sliding-door models that can be painted any color.

Also, you can create a big statement in a small space with the crisp vertical lines of the new Melrose West End door.

Turn underutilized rooms into useful spaces.
A recent Better Homes and Gardens Real Estate survey of 1,000 Millennials showed that 20 percent refer to their dining room as a home office and 43 percent want to transform their living room into a home theater.

Consider installing modern-style interior doors to turn a dining room into a productive study or a living room into a cool space for movie watching. The doors not only are attractive, but they also keep noise at bay.

Decorate with trendy dark hues.
Black and other dark colors top the interior design color charts. For example, bold blue is the hot color on HGTV’s 2015 list of home trends. Designer Susanna Salk, in an article for House Beautiful this year, said that rich blues paired with white creates a modern twist on an enduring traditional color combination.

A modern-style interior door can be painted deep black or another dark, saturated color in a matte or gloss finish quickly and inexpensively. For example, you can opt for a sleek Hamel West End door painted a vibrant shade that reflects your unique style.

Create a uniform look.
Keep in mind that some modern styles don’t complement each other. For a seamless look, it’s best to install the same interior doors throughout your home. But as long as the interior doors are similar, you can use one style of door on the first floor and another style on the second floor.

In addition to updating your interior doors, you can enhance your home’s modern style by replacing the entry door with one that has a sleek look. Masonite, for example, recently introduced eight exterior door collections that allow consumers to easily navigate panel and glass combinations to create their own unique looks.

Masonite’s Belleville Smooth Entry Door Earns Consumers Digest “Best Buy” Rating

Belleville Smooth is one of just four fiberglass doors to earn distinguished label in recognition of materials, quality, and warranty.

TAMPA (August 26, 2015) – Consumers Digest, a publication that provides unbiased evaluations and recommendations across a range of product categories, designated Masonite’s Belleville® Smooth a “Best Buy” in its July report on entry and storm doors. Belleville Smooth is one of only four fiberglass doors to receive the Best Buy rating, which is determined through evaluation of materials, quality of construction, and warranty.

In its report, Consumers Digest highlighted Belleville Smooth as the least expensive fiberglass door with a polyurethane core and a lifetime warranty. “It also is the least expensive such model that has laminated veneer lumber stiles, which make the door stronger than are doors that use plain wood stiles,” the publication noted.

Belleville Smooth fiberglass entry doors are crafted with specially engineered fiberglass door facings for maximum protection and durability, along with a high-definition panel profile for authentic shadow lines and a square edge design for a wood-door appearance. The doors’ high-performance smooth surface is ideal for painting and is resistant to rusting and denting.

“Masonite’s entry and interior doors are crafted with an ideal combination of beautiful aesthetics, long-term performance, and value, and those qualities shine in our Belleville Smooth line,” said David Perkins, vice president of channel marketing for North America residential for Masonite International. “We’re honored to see those attributes recognized by Consumers Digest.”

Subscribers to Consumers Digest can access the full report at
For additional details on Belleville Smooth and an overview of available profiles and glass options, click here.

6 Steps to Defining and Incorporating Your Style

By Jason Walsh, senior industrial designer, and Patrick Ege, lead industrial designer

Masonite Heritage Series Door

Heritage Series Door, Winslow

Homeowners and home buyers today are blessed with seemingly endless options across numerous product categories. But amid all those choices, many find themselves overwhelmed, unable to narrow down home designs and styling to meet a specific focus.

No need to stress. Follow these six tips to help gain an understanding of your style–and how to design your house to meet it.

1. Browse, browse, browse.
Peruse décor websites and style magazines. Window shop. Take note of features in other homes that you like. This will give you an idea for what grabs your attention. Once you’ve noticed a common theme, specifically search those styles. Exposure gives the greatest ability to understand your style.

2. Draw inspiration from your favorite things.
Compile together all the possessions you treasure. These can be picture frames, books, trinkets, clothes, fabrics, etc. Anything from large to small, but all important to you. Then study them as a collective and consider what drew you to them. This can further help determine what common themes appeal to you.

3. Don’t feel constrained by design rules.
Remember it’s your house, and it’s OK to express yourself even if it doesn’t fit into a specific style definition. It’s not a science; have fun with it.

4. Consider making changes in specific areas such as doors.
Simply changing the door can significantly enhance a home’s design and even shift its overall feel.

Exterior and interior doors offer different opportunities, however. Complement the home’s architectural style by choosing an exterior door that falls into that style. For example, if the house features Georgian/Federalist architecture, then choose a paneled door to complement the home.

There is much more freedom on interior doors because you aren’t constrained by curb appeal and resale value issues. You’ll likely feel more comfortable doing something different on the inside. For example, that same Georgian home might have modern interior doors throughout the house.

Express your style by painting the doors–exterior and interior, or choosing a specific decorative glass. From ornate to modern, decorative glass can add to the style of a front entry. For example, Masonite’s Tanglewood glass creates an elegant and ornate appearance, and the Masonite Optimus features clean, sharp lines.

Consider changing out an interior molded panel door with a barn door to make your specific style stand out. Pick between modern or rustic hardware to complement your barn door to take it a step further.

5. Blend carefully.
Still, even though you shouldn’t constrain yourself to rules, do keep in mind that some styles work well together while others don’t. “Farmhouse modern” is an example of two styles that can coexist. Also known as “transitionally modern,” it mixes the old with the new; it’s a rejection of the seriousness and starkness of modern while appreciating modern’s simplified features.

Craftsman and Victorian, on the other hand, are two styles that don’t mesh. Developed around the Industrial Revolution, Victorian was a creation of very ornate and decorative styling. Craftsman is a rejection of that philosophy; therefore, mixing the two would create a confused style.

6. Go neutral for large items, trendy for accessories.
Playing it a little safer for large items, such as furniture and appliances, prevents these more expensive wares from going out of date quickly. You can still stay with the times through smaller, more affordable objects. For example, accommodate the hot trend of eclectic design by adding bold, mix-and-match accessories with relatively low cost and risk. Invest in major items that suit your tastes and build around that with accessories.

Terms like contemporary, traditional, and the like are the foundations from which to play. Once you understand what those foundations are, have fun with your designs. Remember, if you really like it, then have at it—there are no rules.

Have other tips for understanding what your style is? Share in the comments!

The Affordable Home Improvement That Adds More Value Than Anything Else

Masonite Exterior DoorIf you’re looking to add value to your home, look no further than the humble front door. According to the latest Cost vs. Value report, simply upgrading your entry door adds more value to the house than any other single home improvement project.

The annual report, a joint research project between Remodeling magazine and the National Association of Realtors, compares changes in how much home improvement jobs cost with Realtors’ perceptions of how those jobs influence a home’s price at resale. The exhaustive report is based on surveys of thousands of Realtors nationwide, looking at 36 popular remodeling projects and the value those projects retain at resale in 102 U.S. markets.

This year, entry doors ranked no. 1 in holding the most value—beating out other high-ticket home improvement projects such as bathroom and kitchen remodels and even master bedroom additions. In fact, when adding a steel entry door to the home, more than an average of 100 percent of the cost is recouped.

The report shows that no matter where you live in America, the cost of adding a door is minimal compared to the value it provides. In fact, based on national averages, a steel entry door costs $1,230 to install but adds $1,252 to the value of the home—for a cost vs. value of 102 percent. By comparison, a bathroom remodel that costs $16,724 has a resale value of only $11,707, or a cost vs. value of only 70 percent.

Wondering what a door upgrade will add to your home? Use the report’s regional drilldown to see how much value a front door adds to a home in your area.

Why are doors adding so much value? Experts say it comes down to two simple but increasingly powerful words in real estate: curb appeal. And few home improvements add as much bang for the buck as a front door. At the same time, as more people are looking to spruce up their home rather than move, upgrading the front door is an easy way to add new life to tired old designs. So if you’re looking to amp up your home’s exterior—and its value—let Masonite’s bevy of options help you step into a doorway of possibilities.

New Heritage Series Interior Doors Offer Design Versatility, Breakthrough Design

Masonite Heritage Lincoln ParkWhat’s your style? Traditional? Craftsman? Modern? If you’re like many homeowners, your preferences may cross multiple design tastes. Masonite® recognizes this new trend—and a growing desire for consumers not to be confined to a single design moniker—with the introduction of Heritage® Series interior doors. Featuring a recessed panel with the classic lines of a wood Shaker door, these new molded doors are designed to complement a range of styles.

Entering the market are two options: single-panel Lincoln Park and three-panel Winslow. The panel inset creates the appearance of trim and provides a shadow line not seen on other doors. The smooth primed surface is ideal for painting to match or accent the home’s interior.

What’s more, the recessed panel design of Heritage represents a significant breakthrough in the molded door industry; Masonite’s integrated R&D team found a way to offer the design flexibility of a recessed panel while avoiding structural integrity issues previously found in the industry.

The Heritage Series coordinates perfectly with Masonite’s new VistaGrande exterior doors, allowing homeowners to carry a design theme throughout the house.

Masonite Innovation Center Drives Industry Trends, Technology, Performance

At first glance, a beautiful door is simply a beautiful door. But at Masonite, it’s more than that—it’s the unprecedented amalgamation of years of research, design, engineering, and development to ensure products are on trend, offer the most advanced performance, and deliver the highest quality possible.

Every product Masonite sells begins as an idea at the Masonite Innovation Center in suburban Chicago, the only facility of its kind among door manufacturers and one whose pioneering work and technology influence the entire industry in its approaches to aesthetics, product construction and materials, and installation techniques.

Behind the walls are a host of comprehensive science and engineering labs, a replication of the manufacturing process, full-scale test facilities, and on-site tooling. Perhaps even more remarkable is the brainpower at work, with 58 team members that include 11 advanced degrees and a broad range of disciplines across material sciences, chemistry, engineering, industrial design, and market development. They work in a truly integrated design process that helps transform ideas—whether they originate on the jobsite or the fashion runway—into doors that stand the test of time in appearance and durability.

Masonite’s dedication to innovation and quality can also be seen in many of the machines, from a massive CNC milling machine that cuts huge plates of high-grade steel into door facing dies to an electron microscope purchased to troubleshoot a product challenge to a formaldehyde testing machine, one of only seven in the country, that allows the company to take customer health assurance one step further than competitors. On-site testing capabilities allow Masonite the freedom to test all in-development products to failure point under heat, cold, water, wind, and saltwater with more efficiency than using third parties. Similarly, in-house dies further ensure product quality and help avoid supply issues down the road by improving speed of product adjustments.

This level of dedication to back-end, full-scale R&D is rare in the industry, but is one that assures customers they are purchasing a product that is fully engineered to exacting design and performance standards at every stage, using the most up-to-date technologies and techniques.

See for yourself. Take a walk through the Masonite Innovation Center in our latest video:

Why Should You Install Barn Doors?

Author: Sarah Kellner
Date Submitted: 2/12/15


In the past decade, interior design has been heavily influenced by simple country and “old world” charm. Everywhere you look, vintage pieces are popping up, from framed antique maps to shelving made from reclaimed wood. This influence is also apparent in the emerging popularity of interior barn doors.

What are barn doors? Rather than hanging in a frame with hinges on the side, barn doors are exactly what they sound like: doors, often wood and oversized, that attach to a track on the wall above the doorway with a sliding mechanism. Interior barn doors are incredibly trendy and stylish, but unlike some home trends, this one won’t become dated because in addition to being interesting and eye-pleasing, barn doors are incredibly practical.

We sat down with the experts at Masonite to discuss the appeal and benefits of installing interior barn doors. Here’s what they had to say:

1. Aesthetics

According to Keith Kometer, Masonite’s Vice President of Residential Product Development, “Barn doors have become so popular because they are unique. Very outside of the ordinary. You can [create the look] with something extremely familiar, from rustic woods on to looks that are entirely modern. People are designing rooms to fit around statement pieces that serve as focal points.”

Speaking of statement pieces, you don’t have to just stick to wood or white finishes. Barn doors can double as wall art, so why not go bold with a colorful finish like deep crimson? We’ve even seen someone create a barn door out of a vintage 7-Up sign. The sky is the limit!


2. Functionality

Not only are barn doors very attractive, they are highly functional. Masonite’s lead industrial designer, Patrick Ege states, “Barns doors add a level of functionality you can’t get with normal doors. You can close off an entire room with one door.” What a great way to vary the look and feel of your home’s interiors.

3. Space Saving

Interior barn doors are perfect for areas where you don’t have the swing space for a traditional door. While their footprints are smaller than standard hinged and pocket doors, bear in mind that with barn doors, you do need to have enough wall space adjacent to the doorway where the door will slide.

4. Simplicity of Installation

Another great selling point for interior barn doors is that they are super easy to install. No construction is required as it is with pocket doors. Installation is as easy as attaching a mounting board to the wall with drywall anchors, spacers and lag bolts directly under the place where the track will go. Then assemble and cut the steel track if necessary, drill your holes, and install the track making absolutely certain that it is level.  Attach the hanger rollers to the door slab, guide the rollers over the track to hang the door, make sure everything is secure and functions properly and you’re done!

Barn doors are a great way to make a statement in your home. Where will you hang yours?

Sarah Kellner is a writer for The Home Depot. With a background in art and design, she writes on a wide variety of home improvement and real estate topics. To configure your own custom Masonite door, click here. You can also shop interior doors on


Design Inspiration from Unassuming Places: Masonite’s Interior and Exterior Doors Come to Life

Barrington Sierra AvantGuard Black Walnut 2 Panel Camber Top PlankVisitors at this year’s NAHB International Builders’ Show® are in for a new and innovative booth design and concept from Masonite®. In past tradeshows, booth designs have been simply constructed for designers to see the products, displayed in an orderly fashion. Unlike any other year, a circular configuration featuring a life like home designed booth will take its visitors right into what feels like home.

This “immersive experience” environment will present Masonite’s vision of doors as a piece of the overall aesthetic envelope and design of a home.

Each Masonite door will lead to various rooms designed to show the versatility in the brand’s interior and exterior doors. This allows designers to see the products while experiencing a demonstration of capabilities for Masonite® products.

Plan on attending? Expect two full-sized vignettes featuring products from several popular collections, including the Barrington®, Belleville®, AvantGuard®, Lemieux™ and Palazzo™ brands. While touring the vignettes, visitors will experience how Masonite doors can be integrated into everyday life and truly become a vital aspect of the architecture and design strategy.

Stop by Booth #C5008 for the experience. For more information, visit

Palazzo interior doors

Transform Your Interior With Palazzo Series® Molded Panel Doors

When changing the look of a room, homeowners often start with the basics: a fresh coat of paint, a few new pieces of furniture or even new flooring. But one way to upgrade a room that is sometimes overlooked involves the interior doors. Unless you’ve opted for a full-scale remodel, you’re probably using the original interior doors that came with the house. By swapping out those older doors for new ones, you can breathe new life into a boring room. Continue reading