The primary goal for any dealer is to understand a client’s vision, needs and obstacles, and deliver solutions that accommodate those requests. This can be a challenge on many levels: Understanding the project’s scope, style preferences, budget, space restraints, and more. The new Masonite Interactive Display hopes to minimize those challenges, and in fact, encourage more solutions.
Masonite’s trade show manager, Jack Thornton, saw an opportunity for Masonite to offer a more advanced, tech-savvy system that could assist both dealers and homeowners, showcasing the wide variety of offerings available and simplifying the sales process. Thornton envisioned a system that would allow homeowners to design their front doors, show the dealer exactly what they are looking for, and send that design to himself or herself via email and/or to the dealer. Continue reading →
CHICAGO (Sept. 29, 2015) – Masonite hosts an Ask the Expert event on Oct. 1 from 2-3 p.m. located at the Masonite booth (#1211) at this year’s Remodeling Show in Chicago.
The Ask the Expert event includes an open panel discussion on why it’s important for remodelers to pay attention to their online brand. Hear from Masonite, Angie’s List and GuildQuality on why remodelers need to maintain an online brand for their businesses and how to customize it for maximum results.
Learn why it’s important to engage with customers online and leverage user reviews to enhance brand reputation. Discover how to capitalize on negative feedback and turn it into an advantage.
Attendees will be entered to win a $100 Visa gift card; one lucky winner will be drawn at the booth.
Hope to see you there! Participate in the discussion with the event hashtag: #MasoniteExpert.
At first glance, a beautiful door is simply a beautiful door. But at Masonite, it’s more than that—it’s the unprecedented amalgamation of years of research, design, engineering, and development to ensure products are on trend, offer the most advanced performance, and deliver the highest quality possible.
Every product Masonite sells begins as an idea at the Masonite Innovation Center in suburban Chicago, the only facility of its kind among door manufacturers and one whose pioneering work and technology influence the entire industry in its approaches to aesthetics, product construction and materials, and installation techniques.
Behind the walls are a host of comprehensive science and engineering labs, a replication of the manufacturing process, full-scale test facilities, and on-site tooling. Perhaps even more remarkable is the brainpower at work, with 58 team members that include 11 advanced degrees and a broad range of disciplines across material sciences, chemistry, engineering, industrial design, and market development. They work in a truly integrated design process that helps transform ideas—whether they originate on the jobsite or the fashion runway—into doors that stand the test of time in appearance and durability.
Masonite’s dedication to innovation and quality can also be seen in many of the machines, from a massive CNC milling machine that cuts huge plates of high-grade steel into door facing dies to an electron microscope purchased to troubleshoot a product challenge to a formaldehyde testing machine, one of only seven in the country, that allows the company to take customer health assurance one step further than competitors. On-site testing capabilities allow Masonite the freedom to test all in-development products to failure point under heat, cold, water, wind, and saltwater with more efficiency than using third parties. Similarly, in-house dies further ensure product quality and help avoid supply issues down the road by improving speed of product adjustments.
This level of dedication to back-end, full-scale R&D is rare in the industry, but is one that assures customers they are purchasing a product that is fully engineered to exacting design and performance standards at every stage, using the most up-to-date technologies and techniques.
See for yourself. Take a walk through the Masonite Innovation Center in our latest video:
Virtual design tools are a terrific way for homeowners, designers, architects, builders and more to unleash their creativity and consider all the options. That’s why Masonite is excited to introduce the new Masonite Xpress (MAX) ConfiguratorSM, a web-based door design and pricing resource that’s easily accessible from most any computer or tablet.
The breakthrough technology of MAXSM allows dealers and their customers to virtually design doors while keeping an eye on the overall costs. Now dealers, builders, remodelers and interior designers can provide their customers with an instant quote while accelerating the design process. Continue reading →