For many of us, Earth Day – April 22nd – is celebrated with a tribute to all things green. In reality, the day also marks the anniversary of what may be considered the birth of the modern environmental movement. The first Earth Day in 1970 capitalized on an emerging American consciousness on the environment and preventing water and air pollution. Over 20 million Americans demonstrated their commitment to a healthy, sustainable environment in massive coast-to-coast rallies on the first Earth Day. Twenty years later, Earth Day went global, mobilizing 200 million people in 141 countries and lifting environmental issues to the world stage.
Today, sustainability is much more than “going green.” And, it’s more than a personal commitment. It’s a way of doing business that meets the needs of the present without compromising the ability of future generations to meet their own needs. That means efficient use of natural resources, minimizing waste and protecting the environment.
Homeowners may not realize that sustainability goals can be as important as profitability goals for today’s businesses. In addition to meeting consumer demand for greener products, Masonite International Corporation recognizes that environmental stewardship and operational efficiencies often go hand-in-hand.